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Xxxxx+isierung (German) | ||
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 Language Learning Forum : Specific Languages |  | |
| soclydeza85 Senior Member United States Joined 3704 days ago 357 posts - 502 votes  Speaks: English* Studies: German, French | Message 1 of 4 05 August 2015 at 6:10pm | IP Logged |
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I noticed in an article headline, which referred to the cartoon character Donald Duck
in the picture, used the word "Donaldisierung". I've also noticed the word "Mcdonaldisierung" in an article before, I'm guessing referring to the fast-food chain or someone's name. Is this one of those cases of playing with the language? For example, in English if you knew someone named Jeff who was known to act a particular way toward people, someone might say to their friend "Hey, stop Jeffing me!", or "That guy just Jeffed you!", essentially turning Jeff into a verb that describes performing certain actions that he's know for. Is this what they are doing here (turning it into some sort of a noun)? Edited by soclydeza85 on 05 August 2015 at 6:29pm 2 persons have voted this message useful | |
| geoffw Triglot Senior Member United States Joined 4485 days ago 1134 posts - 1865 votes Speaks: English*, German, Yiddish Studies: Modern Hebrew, French, Dutch, Italian, Russian | Message 2 of 4 06 August 2015 at 1:34am | IP Logged |
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Translate them as "Donaldisation" and "McDonaldsisation."Should be clear enough then?
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| soclydeza85 Senior Member United States Joined 3704 days ago 357 posts - 502 votes Speaks: English* Studies: German, French | Message 3 of 4 06 August 2015 at 2:40am | IP Logged |
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Wow, that's so obvious and I'm pretty sure I already knew about that kind of noun modification but it escaped me at the time I made this thread. Long day...
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| chaotic_thought Diglot Senior Member United States Joined 3339 days ago 129 posts - 274 votes Speaks: English*, German Studies: Dutch, French | Message 4 of 4 08 August 2015 at 9:28am | IP Logged |
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As far as "McDonald's" is concerned, I would probably arbitrarily drop the final 's when forming this word: "McDonaldisation" (EN-us: McDonaldization).
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